4. 1990 The Designer T-shirts

As T-shirts became widely accepted

as a fashion item, a demand for

custom made T-shirt was growing.

To make T-shirt a even more valuable

and fashionable garment, famous fashion

designers started to print their logos on

the basic T-shirts. This soon became a

trend for the brand conscious consumers.

Popular designer T-shirt branding include

Calvin Klein, Ralph Lauren and The Gap.

T-shirts were sellable and profitable

because of its affordable cost, pricing

and style that make a statement.

Acknowledged by Rock n Roll bands

and professional sport teams, they

officially licensed and marketed

T-shirts to be hot selling merchandise.